Who have you decided you are? When and why did you decide that? What evidence do you use to reinforce your beliefs about yourself? What evidence do you ignore that enables you to keep them?
In this episode of Tini Talks, hear Tini discuss the power of identity with Marcus Marsden, Managing Partner of The Coach Partnership (TCP) and The Works Partnership (TWP), companies that offer world-class leadership development, coaching, coach training and certification.
Following the success of the book Fit to Lead, written with his wife, Sari, Marcus is launching a new book on leadership development and coaching entitled “Start With Who”.
His new book continues the theme of challenging received wisdom in the world of development, coaching and training. It is the product of 35 years of experience, gleaned from a Philosophy degree at Oxford University, a business education with Unilever, and coaching experience with The Coach Partnership and The Works Partnership.
In Start With Who, Marcus focuses on the role of identity and context in performance. Whereas conventional thinking would have you focus on establishing ‘SMART goals’ and ‘starting with why’, Marcus argues that there is a deeper level that first must be addressed. Only when you identify and work with your underlying beliefs about who you are today, and who you can become in the future, will you unleash your full potential.
The book cuts through the complexity that often attends this kind of work and makes a clear and incisive case for the importance of ‘starting with who’ if you want to transform your capacity to produce results.
Dive into this conversation with Tini and Marcus, and let’s see what you discover in the heart of identity.