In Start With Who, Marcus focuses on the role of identity and context in performance. Whereas conventional thinking would have you focus on establishing ‘SMART goals’ and ‘starting with why’, Marcus argues that there is a deeper level that first must be addressed. Only when you identify and work with your underlying beliefs about who you are today, and who you can become in the future, will you unleash your full potential.
The book cuts through the complexity that often attends this kind of work and makes a clear and incisive case for the importance of ‘starting with who’ if you want to transform your capacity to produce results.
Marcus includes plenty of case studies as well as examples from his personal and professional life that bring the book to life. He is not afraid to be challenging and confrontational in places, arguing that many of the accepted norms in personal development, such as ‘unlearning’ are red herrings, and based on faulty understandings of the way human beings operate.